Mobile Phone Brands: It would not be wrong to say that today’s man is incomplete without his smartphone. Mobile phones are inseparable and have become a necessity for everyone like air. Many cool brands are available that offer amazing mobile phones in every budget range.
It is very difficult to choose the best phone company in the world in 2023. This is because the level of competition between these companies is very high.
In this article, we have prepared a list of the top 10 mobile phone brands in the world in 2023 with business parameters such as recent annual shipments and market share. Cell phones have become a natural part of our lives. High-end smartphone brands have changed the way people use mobile phones today.
Total shipments to the last 4 locations are around 1.2 billion units which is less than last year. Emerging markets drive most sales of high-end smartphone brands. By the end of 2023, more than 50% of phones are estimated to be ready for 5G which would be a big boost for these types of phones.
Top Mobile Phone Brands 2023 by Shipment and Market Share:
The top-ranking mobile brands include Apple, Samsung, Vivo, Oppo, and Xiaomi followed by Realme, Motorola, Honor, etc. The world’s leading mobile phone brands include players with a strong global presence. Customers have a variety of handsets to choose from a variety of offerings from major mobile phone brands. Here is the list of the top 10 mobile phone companies in the world in 2023.
- Motorola Mobility (Lenovo)
- Transsion (Tecno, Itel)
Headquartered in Samsung City, Samsung Electronics is a South Korean company and part of the Samsung group.
Samsung mobile is a market leader in the smartphone industry because it continuously strives to improve product capabilities through its extensive R&D. Samsung has expanded its range from mid- and low-priced smartphones to high-end mobile phones for the affluent segment.
The Samsung Galaxy line of smartphones is its flagship line, with a variety of models that cater to different budgets and needs. The latest models in the Galaxy line include advanced features such as 5G connectivity, high-resolution displays, and multiple camera setups. Samsung smartphones are powered by Android. In addition to its flagship smartphones, Samsung also produces mid-range and budget smartphones under the Galaxy A and Galaxy M series. Samsung is also known for innovation with industry firsts such as the foldable smartphone, the Galaxy Fold. Samsung is number 1 on the list of top mobile phone brands in 2023.
Units Shipped (Million): ~260
Market Share: ~21%
Apple maintains its dominant position in the smartphone industry as the most preferred brand.
Founded in 1976 by Steve Jobs and Ronald Wayne, Apple today is known for its high-end iPhones.
Apple iPhones use the iOS operating system, developed by Apple and known for its intuitive functionality and ease of use. iPhones are also known for their high-quality hardware, including high-resolution displays, advanced camera systems, and powerful processors that allow for smooth and fast performance. Apple has also focused on improving the cameras in its iPhones to take high-quality photos and videos, with advanced features such as night mode, Deep Fusion, and RAW mode.
Overall, Apple iPhones are known for their high-quality hardware, user-friendly interface, and integration with the Apple ecosystem, making them a popular choice among consumers who appreciate quality and innovation in their smartphones. Apple is second on the list of top mobile brands in 2023.
Units Shipped (Million): ~224
Market Share: ~18%
Xiaomi is one of the fastest-growing smartphone companies in the world, producing smartphones, mobile applications, and laptops.
Founded by Lei Jun in 2010, Xiaomi launched its first smartphone in 2011. Since then, Xiaomi has been the eighth-largest smartphone manufacturer in the world. The main brands of Xiaomi are the Redmi and Mi series, the popularity of which has increased significantly. With steady growth, Xiaomi competes with top mobile brands around the world. With its exclusive Mi and Redmi series mobile phones, the company has been able to emphasize its presence in the markets of India, China, Brazil, Singapore, Turkey, and the Asian country. Xiaomi ranks third in the list of top mobile brands in 2023.
Shipped units (millions): ~152
Market share: ~ 12%
China-based mobile phone brand Oppo is one of the world’s most significant new ventures owned by BBK Electronics.
Founded in 2011, Oppo is headquartered in China and has a strong global presence with its mobile devices and accessories. Oppo has made a variety of smartphones from the low-end segment to the affluent customer segments. Oppo has managed to build a strong brand presence despite its late entry into the smartphone market. However, aggressive marketing and branding and good product quality have made Oppo one of the top mobile brands in the world.
In 2017, Oppo became the official sponsor of the Indian cricket team, giving the brand more credibility and exposure. In the list of the best brands in the world, Oppo takes 4th place.
Shipped units (millions): 118
Market share: ~ 10%
Vivo is a China-based brand of smartphones, smartphone accessories, software, and internet services owned by BBK Electronics.
Founded in 2009, the company is the fastest-growing smartphone company in the world with a strong global footprint and mobile offering. Vivo recently developed an Android-based software system called Funtouch. Vivo entered the list of top mobile companies in the second quarter of 2017 with a global market share of 10.7%. Vivo’s flagship smartphones include the X series, the V series as mid-range smartphones, and the Y series as low-end smartphones. In 2018, Vivo released the exclusive smartphone X20 UD, the world’s first smartphone with a fingerprint scanner utilizing “ClearID” technology. Celebrity endorsements have strengthened the Vivo brand name. Vivo recently launched the V9 series of mobile phones, which are similar to Apple’s iPhone X. Vivo is the first Android company to launch smartphones with a notch display, iPhone Vivo ranks 5th in the list of top mobile brands.
Shipped Units (millions): ~99
Market share: ~8%
Founded in 2018, Realme is a Chinese smartphone brand with a global reputation for top mobile brands.
Owned by BBK Electronics, which also owns VIVO and OPPO, Realme started its journey as a sub-brand of Oppo. However, since 2018 it is an independent brand with a portfolio of over 20 products since its inception. Realme also has TVs, headphones, and smartwatches in its range. Realme is the leading mobile brand in India. Vivo and Oppo are Realme’s children of the same BBK brand.
Shipped Units (millions): ~36
Market share: ~ 3%
7. Motorola Mobility (Lenovo)
In 2011, Motorola became a subsidiary of Lenovo with the acquisition of the mobile phone division of Motorola Inc., becoming one of the strongest mobile phone and smartphone manufacturers in the world.
Motorola is based in Illinois in the United States of America and has a global presence. The company has strong expertise in smartphones, tablets, smartwatches, etc. With Lenovo as its parent company, Motorola has strong financial and therefore financial backing
Units Shipped (Million): ~35
Market Share: ~3%
Founded in 1987, Huawei is the world’s largest smartphone manufacturer based in China.
Huawei has the best innovation centers in the world, and in 2016 Huawei invested 14% of its revenue in R&D. With a presence in more than 170 countries around the world, Huawei is expected to continue developing and improving its operating system, demonstrating its strong presence in the mobile market. All the innovations and research and development have enabled Huawei to establish itself as the world’s leading mobile phone brand. Huawei has set high expectations for smartphone photography, where everyone can take high-quality photos. Huawei’s revenue fell by more than 70% in 2021. Despite the troubles around the world and management especially in America, Huawei ranks 8th in the list of the best leading brands in 2023.
Shipped Units (millions): ~30-35
Market share: ~ 2%
9.Transsion (Tecno, Itel) Mobile Phone Brands
Transitional brands like Itel have conquered the phone market, launching smartphones like the Itel Vision series and Techno Spark, among other brands. In the feature phone space, Itel is now one of the biggest companies, challenging big brands like Samsung in the feature phone and smartphone segment. Transion used to be one of the biggest brands in the African market but is now one of the fastest-growing brands in the Indian mobile market.
Shipping: ~30 million (limited)
Market share: ~ 2%
10. Honor Mobile Phone Brands
Honor is a leading consumer electronics brand established in 2013. It is one of the most popular technology brands currently leading the smartphone industry.
Honor Company has one of the most advanced R&D centers operated by more than 10,000 strong employees. The brand has a global presence and its products are sold in more than 100 countries. Other flagship smartphones offered by Honor include Honor 10X Lite, Honor X30, and Honor Magic V Folding. Packed with features, lots of RAM, storage, and a camera, these mobile phones successfully compete in the global smartphone market. The product is mainly owned by China.
Shipments: ~20 million (limited)
Market share: ~ 1-2%
Level Method of Mobile Phone Brands
1. The leading mobile phone companies are taken over
2. Parameters such as turnover, and market share are taken into account
3. The final grades result from the points achieved
This article has been researched and approved by the content and research team. Graded and published by the MBA Skool Team.
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